Best Of Lists

The end of a year generates lists from all over of all types of Best Ofs. It’s hard to avoid just using tiles of covers which results in a mess of minute text and muddled designs.

This double banner where the focus is the text, but has the ghost of cover tiles, drives traffic to find the lists from the previous year and also to those list of titles yet to be released. Using heatmaps I saw most patrons clicked on the future side of the banner and ended up combining the pages with the Coming Soon content at the top.